The Connection, Inc Blog

In today’s political, social, and economic environment, information is more valuable than ever. However, this increased importance, paired with the speed that data can be dispersed via the Internet, has enabled many to use false information to manipulate the general public into agreeing with their views and acting upon them.

Fake News and You
Many researchers believe that cyber propaganda campaigns rely on three factors in order to succeed in their mission: the tools and services used, social networking, and the motivation behind the campaign in question. Without any of these elements, spreading fake news becomes almost impossible.

Unfortunately, there are plenty of resources out there that can be used to spread a fake news campaign.

For instance, the Dark Web can provide those attempting to spread their propaganda with the tools they need to do so, safe behind a veil of anonymity. Social media offers platforms that encourage sharing, allowing what could be an exponential spread of a story with little hands-on effort from those responsible. Finally, while the majority of fake news that has been heard of as of late has been politically motivated, it can just as easily be used to manipulate businesses. In addition to its use as a political tool, fake news and information warfare can be used to promote a company and increase or decrease its stock--both financially and where public opinion is concerned.

China’s Fake News Marketplace
One example of the effects that fake news can have on businesses is demonstrated in the Chinese marketplace. One content distribution service, Xiezuobang, charges a user based on where the article is to be published. Services like this are easy to abuse for one’s own purposes.

Furthermore, aided by systems that enable public opinions to be measured and modified, posts can be automatically posted to 3000 websites at a rate of 100 posts per minute.

In addition to these tactics, many Chinese social networks are filled with posts shared by influential users who have been paid to promote that particular content. Based on that user’s popularity, the price of their content sharing services goes up.

A Global Problem
Of course, these practices are present in more areas than just China. Researchers have been able to collect and compare disinformation campaigns from the US, Russia, and Middle Eastern countries, and have resultantly been able to identify trends in what tools are used and how these campaigns are shaped to each region.

No matter where you are located, you need to keep an eye out for misinformation and cyber propaganda online. Whether it's politically motivated, or intended to manipulate business and the market, fake news is divisive and only benefits those that spread it.

What’s your opinion of fake news? Do you feel that it’s a real problem, or is it being overblown? Sound off in the comments!

Deep web and dark web. What’s the difference? Perhaps you’ve been using these words interchangeably. The dark web has a reputation for being the most toxic place on the internet, and for quite a few good reasons. Today we will dive deep into the dark web and why this reputation has been formed.

What Is the Deep Web?

Before we are able to discuss the dark web, we must first glance at what the deep web is. By definition, the deep web is “the portion of the Internet that is hidden from conventional search engines, as by encryption; the aggregate of unindexed websites.” What does this mean to you? The deep web is just hidden information; in general things you want to be hidden. It’s content such as your personal email account, or a corporation’s private database. Essentially, anything you need to log in to see is considered the deep web. The deep web is extremely important for protecting our personal information, and our privacy. 

Shed Some Light on the Dark Web

This is the place where things start to get dark. This is the part of the World Wide Web that is only accessible by means of special software, allowing users and website operators to remain anonymous or untraceable. The dark web isn’t illegal to access, but the reality of the dark web, anonymity can create a dangerous environment.  

Want to hire a hacker? How about a bounty hunter? Don’t worry, nearly any illicit item or service you could dream up is on the dark web! The dark web is basically a big shopping mall, where you can add things you’d ordinarily get arrested for adding to your basket. Hit-men, drug dealers; it’s all there. You can even pay a fee to buy stolen credit card numbers that were taken in big cybersecurity breaches like we saw with Marriot and Equifax.

Now, we aren’t saying anyone who uses the dark web are thieves or people looking to hire a killer. Some people are just obsessed with anonymity. Others prefer anonymity for business reasons. Journalists use the dark web to protect sources.

Your Business Could Be at Risk

We strongly suggest staying away from the dark web, as it can be a risk to your business. Accessing it via special software leaves you vulnerable to cyber attacks. Do not take the threat to your business that is posed by accessing the dark web lightly. Concerned your business’ data is already accessible via the dark web? The Connection, Inc can help you find out. To learn more, contact our experts at (732) 291-5938.