Using AI is all the rage these days. Seemingly every opportunity software developers have to add some type of AI or machine learning technology into their offerings is being taken; not only for the benefits that it gives their customers, but also for the marketing clout it immediately provides. This month, we thought we’d go into some of the ways AI is helping create more dynamic software and if it really provides end user value or if it’s kind of a red herring used by developers to position their products better in a more competitive market.