The Connection, Inc Blog

"I don’t need to worry about cybersecurity… my business is too small for hackers to target."

This is one of the most dangerous misconceptions a small business can have. If you believe this, you may not fully understand how modern cyberattacks work. Let’s break down why this mindset can leave your business vulnerable.

Nobody likes getting large support bills from technology companies—especially when they are unexpected. This is the case for both the business owners footing the bill and the employees who might be held responsible for racking up the bill in the first place. This puts SMBs in a bit of an impossible situation; either spend money to keep employees productive, or save money and suffer from productivity issues.

Microsoft's cybersecurity vulnerabilities have been making headlines recently. These lapses in security are causing concern for customers worldwide. The impact of these vulnerabilities is far-reaching. It affects network security and increases the risk of data breaches, causing somewhat of a ripple effect.

More small and medium-sized businesses than ever are seeing AI's potential to transform their operations. However, like any technology, AI has its own set of pros and cons. Let's discuss three major advantages and drawbacks you can expect if using it in your business. Hopefully, it helps you make an informed decision about adopting AI.

With technology being so important for all businesses in at least some capacity, it’s no small wonder that effectively using it (and having someone on-hand to manage it all) is tremendously valuable for any company. This is where a managed service provider (MSP) can be helpful, even for businesses that have a dedicated IT department. All small businesses benefit from working with an MSP.

It shouldn’t be a surprise to hear that the better your relationship is with your employees, the more your business will benefit. Despite this, many businesses today lack trust between their organizational levels. Let’s go over a few simple tips that you can use to help maintain positive feelings amongst your team.

I was meeting with an old colleague the other day. We met over Microsoft Teams to just check in and see how they were doing—no real itinerary, just to check in with a familiar face that I haven’t personally talked to in a few years. They had a little trouble getting into Microsoft Teams, since they were used to Zoom. I patiently smiled and helped them through it, and told them “No worries, it’s always the little differences that complicate things!”

At the time, I said this just to be empathetic. At first, the nerdy computer-geek part of my brain told me that the process to get into a Zoom meeting vs a Teams meeting, from their perspective, is exactly the same. But after the call, I really thought about this small interaction, and you know what? Things have gotten complicated.

So, you want to utilize cloud computing for your business. Making that decision is a good start, but now you need to figure out how the cloud will help accomplish the goals you’ve set for your business. You need to develop a cloud strategy.

Fortunately, we can help.

The business world is always ebbing and flowing with new concepts, ideas, and strategies in the  attempt to innovate. The more technology can be used to do things that help a business run, the more processes can be automated bringing a layer of efficiency that isn’t possible without it. Let’s take a brief look at some of the technology trends that small businesses will be confronted with in 2023. 

Cybersecurity is critically important to businesses of all sizes, which means that all businesses need to put forth a concerted effort to ensure their security is locked down. This, in turn, will require someone to take point on developing a cybersecurity-focused internal culture.

Who better to do this than the boss?

When we say “improve communications” you probably are expecting an article about telephone systems or which video conferencing platform works the best. Normally, you’d be right, but today we decided to briefly go over four ways that you can foster better communications between management and their employees inside of your business.

I hope I don’t have to tell you how important your business’ data is to its continued survival, just as I hope I don’t need to explain why this makes this data a priority to protect, regardless of your business’ size. What I do want to explain is the concept of the 3-2-1 Rule and how it pertains to your data backup, and why we would recommend that one for your business’ purposes.

What makes a small to medium-sized business so different from a large, enterprise-sized one? The amount of people and moving parts, of course, but if you really consider it, there isn’t all that much. This is why when looking to control your small business’ IT support costs, choosing managed IT services is a good option. This month, we thought we’d take a look at some of the other benefits managed IT can bring your organization:

It isn’t often that you’ll hear a managed service provider say something like, “There’s no school like the old school.” In many ways, however, the basic principles of a solid business IT strategy haven’t changed all that much… despite the momentous changes that we’ve witnessed in terms of the technology we use. Let’s consider some of these principles, and how they’ve changed over time (if at all).

Nowadays, social media companies have a lot of power and influence, which is part of the reason that so many of today’s largest businesses have adopted social media as a critical promotional tool. With the average person spending about two hours and 24 minutes on social media and messaging applications per day, this makes social media a clear opportunity for any sized business to embrace. Let’s consider a few ways this can be accomplished for these different businesses.

Let’s be real. For most small businesses during this period, it’s been extremely difficult.  If you were somehow able to sustain operations during this time, you most likely had to make some serious alterations to the way that you normally do things. Today, we’re going to take a look at some of the technologies that you probably already have, and how you can change the way you use them to benefit your business as concerns spike over COVID-19. 

Artificial intelligence is becoming more and more accessible to businesses of all sizes. In fact, it is swiftly becoming apparent that businesses that aren’t actively considering how to leverage AI in their processes are doing themselves a disservice.

Without competition, there would not be businesses. However, this competition needs to be fair in order for small businesses to embrace new opportunities that arise. A U.S. bill that allows for both of these goals has passed in the House of Representatives and will be voted on in the Senate.

While many different people open businesses, the primary reason that they all do so is to make money. A positive cash flow is essential if the business is to generate funds that support a cause or provide a decent living. However, to collect this cash flow, a business must have their invoices returned. As it happens, this doesn’t often occur in a timely manner.

Whether you own a business or work for one, you need the business to make money so you can make money and settle your finances and debts. This becomes challenging when the status quo dictates that payment terms can stretch the time for an invoice to be paid to up to three months. This delay between the transaction and the actual payment has led to many operational difficulties in many businesses.

There’s a good chance that you know about this from firsthand experience, as these difficulties are exceptionally common. Estimates have attributed 5 percent of the national gross domestic product to unpaid invoices. 81 percent of invoices are past due by 30 days or more, with the average small business waiting for approximately $84,000 to come in from invoices that have yet to be paid. This average business also only has about 27 days of assets saved.

Added up, estimates say that businesses were owed $825 billion in unpaid invoices in 2016.

It is pretty clear that outstanding invoices are a considerable problem for small businesses, and in some cases medium-sized establishments as well. Improvement and innovation simply can’t happen if all of a business’ funds are tied up in sustaining themselves as they wait for payment. When was the last time you had to postpone something as you waited for money to be available for it?

However, sometimes you have to spend money in order to make money. With the services we offer at The Connection, Inc, you can have your capital spend reduced by budgeting your IT costs into a predictable monthly rate. We’ll provide you with software that can help you keep track of from where, and when, you should expect a payment.

For more information about line of business applications and the other solutions we have available, give us a call at (732) 291-5938.

When we discuss our service offerings, we understand that it can all seem like a little much, especially to the small business that - up to this point - has never needed all these fancy solutions to operate effectively. However, there are a few considerations that the business this scenario applies to needs to account for. For instance, is it certain that these solutions are unnecessary?

As it happens, probably not. On top of that, these solutions will only make doing business easier for you.

Apart from size and scope, what’s all that different between your operation and that of a large business? Not all that much - which means that you both are going about business in similar ways. At least, you probably should be.

If you still aren’t convinced, we’ve assembled a few common IT-based tools and solutions and reviewed the benefits each can deliver.

Web-Based Payments
Balancing out all of your business-essential tasks, it’s probably safe to say that ‘collecting payments’ ranks pretty high on that list. Any organization that provides goods and/or services needs to be reimbursed for those goods and/or services in some way if they are going to last very long. Accepting payments online can help encourage this by eliminating the need for a patron to visit your place of business to hand over a check, potentially reducing the time that your invoices are left outstanding.

Of course, to implement this intelligently, you will need to make sure that this is implemented securely. Many security solutions integrate this requirement, so we can help advise you on the right platform to use and assist you in managing it.

Communication
Promising something to your business’ audience is one thing. Ensuring that you can pull it off behind-the-scenes is another. The right technology solutions will help your team keep clear communications with each other, whether it’s a project management system, company email account, or an internal chat interface.

You may be surprised to discover how many time-wasting issues can be avoided just through the mitigation of miscommunication, thanks to simpler and more informative referential information. Progress toward goals, potential and imminent complications, and other key milestones are all made much easier to keep track of.

Social Media
While many see social media as an activity that is inappropriate for businesses, it can actually be highly beneficial to your strategy to leverage it in some ways. Not only can it be a highly effective marketing tool, it can give you some improved insight into what your clients or customers are looking for, thereby helping you shape your strategy.

Then there’s its potential to be used as a line of communication with your audience. Someone seeking customer service would find it easy just to send a brief message to your business on social media, as long as someone is keeping an eye on the account and responding to these messages.

Being too quick to discredit social media can have an impact on a business’ success. Leveraging it to assist your operations can as well, but with a much more preferable outcome.

Cloud Computing
There are many applications for cloud computing that businesses of all sizes could benefit from considerably. The ability to securely access data enables a team to access their data and collaborate on it from effectively anywhere, a highly useful prospect for many businesses. Alternatively, the cloud can be used to host a comprehensive business backup as an ace in the hole in case of disaster.

If you’re reconsidering how you implement IT solutions in your business, give us a call at (732) 291-5938. We can help you shape your strategy to fit your precise needs.